
Client: HACIA
Services: Web Design
Role: Creative Direction & Lead Designer
Agency: Fortress
Year: 2024
HACIA (Hispanic American Construction Industry Association) is a not-for-profit organization that has been advocating for diversity and equity in the construction industry since 1979. Their mission is to support the growth and success of Minority-and Woman-owned Business Enterprises (MWBEs) through advocacy, networking, and comprehensive training programs.
HACIA hired our team to redesign their website with a focus on creating a user-friendly experience for its visitors, who range widely in terms of demographics. We achieved this by developing a clean, visually appealing design while carefully considering the user journey, ensuring seamless navigation and eliminating any potential for user error. As lead designer, I was responsible for wireframing, prototyping, and developing a UI kit.





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