Client: Centro

Services: Visual Identity

Role: Creative Direction & Lead Designer

Agency: Fortress

Year: 2023

Centro is a fast casual restaurant that specializes in serving burgers. Their mission is to put community, good food, and great people at the heart of everything they do. They approached us with the need of a visual rebrand, starting with a new logo that reflects the great service and food they provide. We then provided them a brand book to help ensure they maintain a recognizable and unified brand identity across all marketing materials and communication channels.

I ultimately developed their new logo that makes Centro its own planet in a food loving universe – a fun and creative way to set Centro apart from other burger restaurants. The logo's thick, rounded style creates an appetizing and inviting look, perfectly complementing Centro’s delicious food.

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