Adria is a luxury lakeside apartment building located in Downtown Madison, Wisconsin where routines turn to lifestyles, with community at the center of it all. It is more than just a place to live — it’s a way of life. Adria approached our team with the need of a visual identity ad website that could define who they are and the home of their residents.

Creating a brand for one of the most upscale apartment complexes in Madison meant that we had to give them an aesthetic that sets them apart from competition in the area. Since Adria is a new apartment building with no existing branding, this opportunity gave us drive and flexibility to create an iconic identity from scratch.